Job Enrichment: A Practical Guide + 13 Examples

The perfect job doesn’t exist. Every role has its benefits and drawbacks, and what those look like differs from person to person. But that doesn’t mean we can’t strive for perfection and make small steps in that direction, does it?

Written by Erik van Vulpen, Neelie Verlinden
Reviewed by Monika Nemcova
13 minutes read

Job enrichment can be a great way to boost employee satisfaction and motivation while also increasing the organization’s overall performance. In this guide, we will explain job enrichment, discuss its advantages, and give examples of how to enrich jobs at your company.

Contents
What is job enrichment?
Job enrichment examples
Job enrichment theory
Advantages of job enrichment
Disadvantages of job enrichment
13 job enrichment techniques
How to implement job enrichment at your organization
Job enrichment vs. job enlargement
FAQ

What is job enrichment?

Job enrichment is the process of adding motivators to existing roles to increase employee satisfaction and motivation, improve work quality, and make jobs more engaging. 

Examples of job enrichment include adding tasks and responsibilities (job enlargement), increasing skill variety, creating autonomy, giving feedback, and making the jobs more meaningful through a job design process.

The job enrichment concept is based on the idea that, due to technological developments and increased job specialization, many jobs have become monotonous and uninspiring. Enriching those jobs is one potential way to solve this issue.


Job enrichment examples

Let’s look at what job enrichment could look like in practice. 

Job enrichment example 1

Caroline works at a contact center. Her role involves, among other things, managing incoming customer service phone calls, managing online chats, and keeping track of cases or issues discussed. She recently started picking up additional tasks by becoming a buddy for new hires via the company’s buddy program, hence developing her mentoring and coaching skills.

Job enrichment example 2 

HR assistant Ahmed fills his days ensuring that the HR department’s operations run smoothly. During the latest one-on-one with his manager, Ahmed discussed his desire for more autonomy. As a result of that discussion, his manager will assign him a project, deadline, and some guidelines from now on and trust that Ahmed will get the job done or reach out when necessary.

Check out our Learning Bite to learn everything you need to know about the Job Enrichment!

Job enrichment theory

To understand where job enrichment came from, we should quickly examine the history books. 

In 1959, Frederick Herzberg published his two-factor theory of motivation. He proposed that some job factors result in employee satisfaction, which, in turn, helps increase retention. These are motivators. Examples include recognition, responsibility, and a sense of achievement. A satisfying job should have sufficient motivators.

In this motivational approach, job enrichment is crucial; jobs are created to satisfy employees and their needs, in other words, to motivate them. This approach gives people autonomy, responsibility, the ability to do a job from start to finish, and performance feedback. Essentially, job enrichment is the process of adding motivators to existing jobs to increase job satisfaction. 

A few decades later, this approach was refined in Hackman and Oldham’s Job Characteristics Model. They proposed that there are certain job characteristics that lead to meaningfulness, motivation, and performance. These are:

  • Skill variety
  • Task identity
  • Task significance
  • Autonomy
  • Feedback

The validity of this model was assessed through a meta-review of nearly 200 studies. The analysis results supported the different job characteristics, although there was some debate about the exact number of dimensions. Psychological states were confirmed as mediators between job characteristics and outcomes (Fried & Ferris, 1987).

Advantages of job enrichment

As we’ve already discussed, the main goal of job enrichment is to motivate employees, increase their satisfaction, and improve their work quality.

Enriching jobs has numerous benefits for both employees and the organization, including: 

  • More motivation and better performance: When employers strive to give their people more critical tasks and responsibilities, this can boost their motivation and improve their performance. 
  • An increased sense of fulfillment: If an employee accomplishes a challenging task they once thought was too difficult for them, this will likely boost their confidence and give them a sense of fulfillment and satisfaction.  
  • An opportunity to learn new skills: For employees, job enrichment often means doing something they are unfamiliar with and don’t necessarily have the right skills for (yet). As such, it allows them to broaden their skill set. 
  • A better employee experience: When job enrichment is successful, it leads to more satisfied and happier employees, which, by extension, creates a more pleasant work environment and a better overall employee experience.
  • Lower turnover: All the benefits mentioned above naturally lead to less employee absence and lower turnover rates.

Interestingly, job enrichment does not necessarily lead to greater productivity. Although employees experience the work as more meaningful, they don’t necessarily generate more output.

Disadvantages of job enrichment

There are also some potential drawbacks to the implementation of job enrichment in an organization, including:

  • Potential for overload and stress: Adding more responsibilities can overwhelm some employees, leading to decreased satisfaction, stress, and potential burnout if not managed properly. Interestingly, this has not been found in the literature. Instead, increasing intensity and scope are experienced as a motivational variable. However, the exception is employees with low growth needs or low knowledge and skills. For these employees, job enrichment was more likely to produce frustration than satisfaction (Cummings & Worley, 2009). 
  • Mismatch with employee preferences: Not all employees desire the increased responsibility or complexity of job enrichment; they prefer stability and predictability in their roles.
  • Barriers to implementation: Organizational systems, such as technical HR, control, and supervisory systems, can limit the degree to which jobs can be enriched. Negotiations with labor unions and changes to job descriptions may be required, complicating the process.
  • Increased training needs and costs: Training may be required to enable employees to handle their new responsibilities effectively, as they will probably not have the right skills to take on those new tasks right away. This can be time-consuming and temporarily decrease their productivity.

13 job enrichment techniques

Job enrichment interventions aim to increase skill variety, task significance, broadening roles, and increasing autonomy. Here are some interventions that you can implement at your organization:

1. Creating natural work units: The formation of natural work units is about grouping interrelated tasks. This creates ownership of the tasks and allows the employee to see the result of their work, leading to an increase in ownership, task identity, and perceived task significance.  

An example of interrelated tasks could be managing a project from inception to completion, where an employee is responsible for planning, executing, monitoring, and closing the project. This could involve coordinating with various departments, tracking progress, and ensuring deliverables meet the required standards.

2. Combining tasks: You can combine tasks that are now divided across multiple jobs to create broader, more rewarding jobs. Cummings & Worley mention Corning Glass Works, a laboratory hotplate assembling plant. Separate tasks were combined so that each operator would completely assemble, inspect, and ship a hotplate. 

This meant that each assembler could identify with and self-inspect a finished product, leading to greater task significance, autonomy, and feedback. This resulted in an increase in productivity of 84%, a drop in controllable rejects from 23 to less than 1%, and a drop in absenteeism from 8 to less than 1%.   

3. Quality circles: Quality circles, or Kaizen groups, are groups of employees who regularly meet to consider ways of resolving problems and improving productivity in their organization. These small groups increase participatory management, leading to more task identity and autonomy. 

4. Suggestion programs: In line with quality circles, Employee Suggestion Programs (ESPs) encourage employees to offer suggestions that improve the performance and quality of their work. Usually, HR oversees the ESP. Sometimes, cash awards are given to employees whose ideas are implemented or result in savings or revenue. 

5. Job rotation: Job rotation is the practice of laterally moving people between jobs in an organization. It is a technique that is used to boost employee learning and motivation. For example, an employee can work in the marketing department for six months and then rotate to the sales department to gain broader organizational experience and develop new skills.  

Job rotation can be an excellent way for employees to develop new skills, learn from each other, build camaraderie, and perhaps even consider a (slightly) different role in the organization.  

6. Feedback: The simple act of giving regular feedback may be the easiest job enrichment intervention of all. 360-degree feedback from one’s direct manager and peers, for example, helps the employee grow and develop and is a key way to enrich one’s job. 

7. Autonomy: Autonomy is another critical part of a job’s motivating potential. Any interventions that can increase autonomy in the workplace will increase this potential. 

Examples include employees being able to determine their working hours, making certain decisions independently, and people being involved in setting their own goals and KPIs.  

8. Purpose: Purpose as a job enrichment intervention is about connecting employees’ daily tasks and responsibilities to the broader mission and goals of the organization.

When employees understand how their work contributes to the overall success and impact of the organization, they are more likely to find their roles meaningful and fulfilling. This sense of purpose can significantly enhance motivation, job satisfaction, and engagement.

9. Establish client relationships: Another job enrichment intervention is to establish client relationships. Workers have little to no contact with or knowledge of the ultimate user when jobs are split up. By establishing client relationships, task identity and task significance increase. 

Cummings & Worley recommend three steps: 

  1. Identify the client
  2. Ensure that the contact between the employee and the client is as direct as possible
  3. The criteria by which the client judges the product or service should be clear, and their judgement should be shared with the employee. 

10. Vertical loading: Vertical loading refers to giving employees additional responsibilities and tasks traditionally reserved for higher-level positions, thus significantly increasing autonomy. It may be the most crucial job enrichment and design principle.

Vertical loading is often lost when a mistake is made. At this point, a supervisor removes the responsibility, leading to lower vertical loading and a decrease in autonomy. However, rather than immediately removing someone’s responsibility, it could be more valuable to discuss what happened and how to avoid this in the future.  

11. Horizontal loading: Horizontal loading is also referred to as job enlargement. Job enlargement is increasing job duties by extending the range of job responsibilities. Contrary to vertical loading, where the degree of control is increased, job enlargement focuses on simply adding duties to the job without necessarily increasing autonomy or control.  

Job enlargement thus enables an employee to do more, have a wider range of activities, increase their skill variety, and improve their earning capacity.

An example is an office secretary who now also welcomes occasional guests who visit the office. This gives her a welcome break from her daily work, as she likes to make people feel at home and chat with new people, which boosts her motivation.

12. Running a job crafting trial: Job crafting refers to people proactively making small changes to their jobs. They take the job they already have and make changes that are improvements to them and make it a better fit for them as an individual. By doing so, they are more satisfied, more engaged in what they’re doing, and more likely to perform better.

Strictly speaking, job crafting is not a job enrichment intervention because it is employee-driven, while job enrichment is top-down. However, as with any new HR initiative, chances of success are probably much higher if the organization and its people work together to co-create. 

So, it might be worth testing the concept and running a job crafting trial, as this might be the future, more modern version of job enrichment. 

13. Creating an employee recognition program: This is not a traditional job enrichment intervention, either. However, as we saw earlier, Frederick Herzberg had already identified recognition as one of the key motivators for job satisfaction back in 1959.

An effective employee recognition program can be a great way for a company to show appreciation for people’s achievements and positive actions. This creates, among other things, a more positive work environment and more satisfied and productive employees and has, therefore, a ‘job enriching effect.’

How to implement job enrichment at your organization

Let’s take a look at the essential elements for successfully implementing job enrichment interventions at your organization:

Involve employees in the process

As we’ve seen earlier, job enrichment might not be for everyone. Some employees will be happy with their role as it is, and others will prefer to tailor their role more to their liking using a technique like job crafting.

It’s crucial to recognize and respect these individual preferences to maintain overall job satisfaction. By offering a range of options for job design, organizations can cater to diverse needs and ensure that all employees feel valued and engaged.

Conduct a Job Diagnostic Survey (JDS)

The Job Diagnostic Survey (JDS) is a framework for calculating a motivating potential score. It assumes that motivation consists of meaningfulness, autonomy, and feedback. 

A score is identified and calculated for each of these factors per job. The figure below illustrates the motivating potential score as a function of these three states. 

In the figure, two jobs are compared. Job A scores around 6.5 on meaningfulness (the average of skill variety, task identity, which is the extent to which a job is done from start to finish, and task significance), 6.4 on autonomy, and 6.3 on feedback, making the motivating potential score 6.5*6.4*6.3 ≈ 260. Job B scores significantly lower, bringing its motivating potential score to less than 40.  

Leverage design thinking to refine job roles

Apply design thinking principles to the job enrichment process. This involves empathizing with employees to understand their needs and challenges, defining areas for improvement, ideating potential enhancements, prototyping new job elements, and testing these changes in a controlled environment.

Design thinking focuses on the human aspect of work and, as such, can help create more engaging and fulfilling job roles. 

Provide adequate training and resources

If people are willing to take on additional tasks and responsibilities, the employer must ensure they are well-equipped to take on this new challenge.
This often means offering them adequate training and resources to get the job done. As we’ve seen earlier, a lack of training can backfire and lead to frustration and dissatisfaction.

Monitor and support

Once you’ve implemented one or more job enrichment interventions, it’s important to monitor them. How are employees experiencing their additional tasks? What goes well, and what can be improved?  

Managers usually play a big part in this as they are the ones who are in contact with their team members on a daily (or almost daily) basis. 


Job enrichment vs. job enlargement

Job enrichment and job enlargement are two distinct strategies of job design, each with its unique approach to enhancing employee satisfaction.

Job enrichment focuses on adding motivational dimensions to a job, aiming to make it more fulfilling and engaging for the employee. This approach seeks to increase job satisfaction by enhancing the meaningfulness, autonomy, and feedback associated with the job roles. The goal is to improve the intrinsic value of the job to the employee, making it a more rewarding experience.

On the other hand, job enlargement is characterized by increasing the number of tasks an employee performs. It broadens the scope of their job horizontally without necessarily increasing their control or responsibility over those tasks.

The primary aim of job enlargement is to combat job dissatisfaction and monotony by providing a greater variety of activities within the same level of an existing role. While it increases the task variety an employee experiences, it does not inherently make the job more motivating from a psychological perspective.

An example is a warehouse worker who is typically responsible for packing and shipping orders but now also takes on inventory management tasks. This additional responsibility allows them to learn new skills related to stock tracking and inventory control, which they find intellectually stimulating and rewarding.

However, the effects of job enlargement diminish over time. Initially, the warehouse worker enjoys the new challenge, but eventually, they might find the additional tasks overwhelming and feel that their workload has become unmanageable, leading to increased stress and decreased job satisfaction as the excitement of the new responsibilities diminishes.

Job enlargement can be seen as a way to keep employees engaged by preventing repetitive work patterns, but it may not contribute to job satisfaction and motivation in the same depth as job enrichment does.

The continual increase of job enlargement is referred to as job creep. This happens when an employee gets an ever-increasing task load, leading to an unmanageable workload.

Both job enrichment and job enlargement are crucial strategies in organizational development efforts. While they both enhance employee engagement and performance, they operate on different aspects of job design to achieve these outcomes.

Wrapping up

Job enrichment can be a great way to keep people’s jobs engaging and retain employees. However, not everyone is open to having their job enriched. The interventions listed in this article can be a good place to start if you want to implement job enrichment interventions in your organization as long as you involve your employees.


FAQ

What is job enrichment?

Job enrichment is a well-known job design method that involves adding motivational dimensions to existing jobs to make them more engaging and fulfilling.  

What is the purpose of job enrichment?

The purpose of job enrichment is to make jobs more satisfying, interesting, and motivating by, for instance, increasing people’s level of autonomy and responsibility and their knowledge of job results.

What is the difference between job enrichment and job enlargement?

Job enlargement, also referred to as horizontal loading, is one of various ways to enrich a job. It involves broadening a role by adding different tasks and extending the range of job responsibilities.

What are the advantages and disadvantages of job enrichment?

The advantages of job enrichment are increased motivation and satisfaction, better quality performance, and a better employee experience.

Disadvantages of job enrichment include the fact that it can lead to increased training costs and a (temporarily) lower productivity, that it isn’t for everyone, and that it can create work overload and extra stress. 

What is the job enrichment theory by Herzberg?

In 1959, Frederick Herzberg published his so-called two-factor theory of motivation. According to this theory, factors such as recognition, responsibility, and a sense of achievement result in employee satisfaction and should, therefore, be part of a satisfying job. 

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Erik van Vulpen

Erik van Vulpen is the founder and Dean of AIHR. He is an expert in shaping modern HR practices by bringing technological innovations into the HR context. He receives global recognition as an HR thought leader and regularly speaks on topics like People Analytics, Digital HR, and the Future of Work.

Neelie Verlinden

Neelie Verlinden is a digital content creator at AIHR. She’s an expert on all things digital in HR and has written hundreds of articles on innovative HR practices. In addition to her writing, Neelie is also a speaker and an instructor on several popular HR certificate programs.

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