13 Great Employer Branding Examples To Inspire You in 2024
When looking for a new job, company culture has become one of the most important factors for job seekers. Employer branding is more than a well-designed career page; it’s a way to show candidates what it’s like to work at your company. From a presence on LinkedIn to using other channels, a strong and consistent brand helps catch job seekers’ attention.
In this article, we’ll share 13 exceptional employer branding examples and what we like about them to inspire you in building your employer branding strategy.
Contents
What is employer branding?
Types of employer branding content
Employer branding examples
1. Electronic Arts (EA)
2. Oatly
3. Marriott International
4. Mollie
5. Teach for America
6. Innocent
7. Netflix
8. Tony’s Chocolonely
9. Brother International
10. PetSmart
11. Eventbrite
12. SmartRecruiters
13. Chipotle
FAQ
What is employer branding?
Your employer brand is the face your company shows the outside world as a potential employer. It’s the reputation your organization has to the outside world and candidates. Employer branding is alive in all places where job seekers are. The impression it leaves is crucial for turning a passive job seeker into an active candidate.
An important factor in employer branding is how it relates to the employee value proposition (EVP). In short, your EVP is your promise as an employer to your employees in return for their commitment. As such, the EVP is sometimes referred to as the ‘Why’ of an organization and your employer brand as the ‘How’ and ‘What.’
To summarize, your employee value proposition defines what employees get from working for you, while your employer brand tells other people (including candidates) about it.
In a time where candidates increasingly attach value to an organization’s reputation as an employer, both your employer brand and EVP are essential.
Living up to your EVP – and keeping the promise you’ve made to your employees – will boost their engagement and trust in you as an employer. What’s more, it can turn your current employees into the best possible ambassadors for your employer brand and create great employer branding examples like the ones listed below.
Types of employer branding content
Done well, employer branding will live and breathe in everything your organization does. Common types of employer branding content use diverse media and content formats. Here are a couple of examples of employer branding content:
| Social media content | LinkedIn articles, Instagram, X, TikTok, or other platforms that fit your main audience and help bring job seekers into the daily life at your organization. |
| Video content | Showcasing what daily life is like, company events, interviews with leadership. |
| Employee testimonials | Who better to speak about what it’s like to work at your company than current employees? |
| Career site content | As job seekers research, it’s crucial to have relevant information on your site, like values and company culture. |
| Employee-generated content | Employees share perks about your organization through their social posts like LinkedIn. This is a great way to organically build your employer brand. |
| Talent pool email content | Keeping candidates engaged with content that comes right to them and zooms in on who you are as a company. |
| Employee interviews | Different than testimonials, these are interviews with a diverse group of employees about what an average day looks like for them. This content works great in video format. |
Now, let’s dive into the best employer branding examples!
1. Electronic Arts (EA)
Electronic Arts (EA) is an American video game company famous for popular games such as FIFA, The Sims, and Battlefield.
What we like about EA’s employer branding
EA’s careers site gives job seekers a solid picture of what it’s like to work at the company and what they prioritize.
Starting with:
We exist to inspire the world to play.
We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. If you’re ready to change the game, you’ve come to the right place.
Candidates can see EA’s commitment to inclusion and diversity, together with concrete examples of actions they have taken to support this within and outside the organization. These include Juneteenth and International Women’s Day celebrations and actions against racial injustice. By this, EA is showing that they really walk the walk.
What’s more, they detail their virtual hiring process to set and manage candidate expectations. The page’s design is also on-brand, featuring many images from EA’s games.
EA builds their employer brand by sharing employee stories, too. Not only do they have an InsideEA Youtube channel, they also use Linkedin to spotlight employees worldwide.
2. Oatly
Oatly is a food company headquartered in Sweden that makes dairy alternative products.
What we like about Oatly’s employer branding
Through the use of clever storytelling, Oatly’s employer branding is an example of one consistent brand throughout its audiences. Their career page aligns neatly with who they present to consumers: cheeky and pushing boundaries. Starting with a warning that “ENTERING THIS SITE MAY LEAD TO A POSSIBLE CAREER WITH OATLY !” it continues on to explain more about culture and values.
In line with the times, Oatly builds its (employer) brand through multiple social media platforms, including TikTok. Their socials are fun, quirky, and consistent across all channels.
3. Marriott International
Marriott International has 30 renowned hotel brands in 131 countries around the world.
What we like about Marriott’s employer branding
Marriott has identified three core pillars of their EVP, which represents an employee journey in their organization:
- Begin
- Belong
- Become
Their ultimate message is “Be you”.
The company’s various social media channels show countless examples of what Marriott does to live up to its promise.
On Facebook, Instagram, YouTube, and LinkedIn, there is, for instance, a lot of content on what the company does to support and improve their associates’ wellbeing, as well as their efforts on diversity and inclusion. They make use of different forms of media and storytelling techniques.
Marriott really does a great job at keeping its word and deserves a place among the top employer branding examples.
4. Mollie
Mollie is a Dutch scale-up and one of the fastest-growing payment processors in Europe.
What we like about Mollie’s employer branding
Mollie’s ‘About’ page beautifully describes what the organization is about, including its core values and mission:
We are Mollie, a finance industry pioneer and one of Europe’s fastest-growing fintechs. We believe that every business has the right to grow, and that drives us to create products that simplify financial services – effortless payments, flexible financing, powerful integrations, and more.
Growth is our ethos. It’s rooted in our products, embedded in our culture, and powers our mission to become the world’s most loved financial service provider.
Our mission is more than just words. It inspires us to seek what’s best for our customers, partners, and people. Our commitment is to our customers’ growth, and we designed our easy-to-use payments solution and financial services to help any business succeed.
As a candidate, you immediately get what this company stands for and what to expect if you work for them. A visit to Mollie’s careers page gives you an even better idea. Starting with ‘Driven by love.’ in big, bold letters, it connects to video content that showcases one of their core values, giving candidates an artistic and meaningful insight into who they are as a company.
Also active on social media, Mollie ensures regular updates on company culture, employee stories, and the recruitment process on their LinkedIn and Instagram.
Another cool example is the employee headshots. They boast a unique ‘Mollie look’ for which the company’s photographer even developed a special filter. As a result, pictures from Mollies are real eye-catchers on the web.
Image source
5. Teach for America
An educational non-profit, Teach for America places teachers in low-income schools. Their mission is to “enlist, develop, and mobilize as many as possible of our nation’s most promising future leaders to grow and strengthen the movement for educational equity and excellence”.
What we like about Teach for America’s employer branding
As a mission-driven non-profit organization, it’s no wonder that plenty of candidates also believe in the cause. However, Teach for America doesn’t let that stop them from infiltrating socials with great examples of employer branding.
Most specifically, their Instagram shows what a day in the life of a Teach for America employee is like. They also share relevant content that is true to their work and connects with a younger generation.
On their career site, Teach for America boasts impressive stats to further showcase what kind of impact candidates could make if selected.
Teach for America is one of our favorite examples of employer branding due to their unique presence on social media. Their message is clear, consistent, and meets their target audience where they are. Not to mention, a lot of it is employee-generated. Showing so many proud employees is another great sign that they deliver what they offer.
6. Innocent
Innocent is a company that was originally founded in the UK producing smoothies and juices.
What we like about Innocent’s employer branding
Innocent’s five values are: natural, entrepreneurial, responsible, commercial, and generous. As they put it themselves: ‘Our values are a big part of what makes us, us. We wrote them to remind ourselves how to do business in the right way, so we make sure we live by each and every one. We use them in our weekly catch-ups and our end-of-year reviews, in big meetings, small meetings and chats around the coffee machine.’
This is followed by a bit of typical British humor: ‘They’re even plastered on the walls and hung in every bathroom. Have a read through and if you like them, maybe you can hang them up in your own loo.’
Innocent showcases their brand on Facebook, Instagram, and Linkedin. What is interesting about Innocent is that what they present commercially to the world also shows a lot about what it’s like to work there – living up to their values mentioned above, as well as bringing light to issues like DEI:
What we like about Innocent’s communication is that it’s sprinkled with humor, which makes it very engaging, fun, and, most of all, consistent, making them one of our favorite employer branding examples.
View this post on Instagram
7. Netflix
Netflix is one of the world’s most well-known streaming services, offering various award-winning TV shows, movies, documentaries, and more.
What we like about Netflix’s employer branding
As a global company, it’s safe to say almost everyone has heard of them at one point or another. Where their external commercial brand ends, their employer brand begins, and it has the potential to reach many prospective candidates.
The branding is straightforward and clear.
Netflix’s careers page starts with the simple heading:
A great workplace combines exceptional colleagues and hard problems.
From there, their careers page is quite extensive. Leading into a thorough page about culture, company history, as well employee stories. Netflix also makes use of multiple social media platforms, such as Instagram, where they highlight employee stories as well as internal campaigns.
View this post on Instagram
What’s more, the company has been running the WeAreNetflix Podcast, where employees share their experiences working at the organization.
8. Tony’s Chocolonely
Tony’s Chocolonely is a Dutch company producing and selling fair trade chocolate.
What we like about Tony’s employer branding
Tony’s does a great job at spreading its mission and values every chance they get. A great example is their chocolate and even the wrapper it comes in. A Tony’s chocolate bar isn’t divided into a number of equally big pieces of chocolate to remind people that profits in the chocolate industry aren’t fairly distributed either.
The inside of the paper wrapper that the chocolate comes in states Tony’s Chocolonely’s mission of a world that only has 100% slave-free chocolate and how they plan on getting there.
With such a strong commercial presence, Tony’s employer branding follows through seamlessly. Now present globally, their LinkedIn and career site focus on amplifying their mission, and candidates who share their passion are naturally drawn to them.
9. Brother International
Brother International Corporation is a provider of home office and business products, services, and solutions.
What we like about Brother International’s employer branding
Brother International is a true case study and testament as to why employer branding is so important. After revamping their brand and launching a new site, Brother International claimed some pretty impressive results:
- 140% increase in completed applications
- 45% increase in total page views
- 40% increase in total job seekers
- 15% increase in returning job seekers
- 25% decrease in apply time
On their career site, Brother blends videos, text, and employee stories to help show their brand and promise to employees. They also have a chatbot ready to answer candidate questions.
Throughout LinkedIn, you will find stories of employees and videos that highlight their values.
When a company like Brother already has a great culture, the best thing to see is its amplification for potential candidates. Through a mix of videos, pictures, and stories, Brother is a great example of how employer branding can benefit a company.
10. PetSmart
PetSmart is a leading pet specialty retailer in the US and Canada.
What we like about PetSmart’s employer branding
PetSmart features a clear message on their careers site homepage: everyone who works there loves pets. This fundamental passion for pets brings the company’s culture to life and unites its people.
As you continue through their careers site, there are plenty of resources to share their promises to employees, like belonging and inclusion as well as Associate Resource Groups. Their content on the site is a mix of writing, photos, and videos.
PetSmart also uses multiple social media platforms like Facebook and Instagram for employer branding. Their main focus is showcasing employee stories and moments with animals through the hashtag #LifeAtPetSmart.
According to Dani Kaufman, the former manager of employment brand at PetSmart, creating the #LifeAtPetSmart has been a great way for PetSmart to dive into employee-generated content and something that served as a unifier across all of their associates.
Both on its website and on its various social media channels, PetSmart does a great job at conveying its love for pets and, of course, its people, both in pictures and in words.
11. Eventbrite
Eventbrite is a global self-service ticketing platform for live experiences that allows anyone to create, share, find, and attend events.
What we like about Eventbrite’s employer branding
When it comes to employer branding examples, Eventbrite stands out for their commitment to storytelling and consistency in how they care for their employees.
Eventbrite does a great job of showing employees – Britelings – that it listens to them and shows candidates that it’s a company at the forefront of the latest developments in the world of work.
The company’s employees, also called Britelings, expressed a desire for more flexibility, optionality, and empowerment. Eventbrite responded by evolving its workplace philosophy; employees have the option of choosing where they do their best work:
- Work 4-5 days a week in an Eventbrite hub office.
- A mix of virtual and in-office work, being in the office between 1 and 3 days a week.
- Fully remote.
This initiative shows that Eventbrite’s employer branding falls in line with its EVP:
We are building a company that reflects the diversity we see in society and – wholeheartedly – believe that a flexible working environment plays a vital role in that. Our goal is to create more opportunities for Britelings to have access to a career in tech – no matter where they live. Learn more about our commitments to diversity, equity and inclusion here.
Outside of their career page, Eventbrite’s LinkedIn highlights life at Eventbrite and even celebrates employee stories, like this one:
12. SmartRecruiters
SmartRecruiters is an applicant tracking system with headquarters in San Francisco.
What we like about SmartRecruiters’s employer branding
With an extensive careers page, SmartRecruiters clearly lays out their values, mission, and recruitment process. Other than easy-to-read text, they mix videos and photos with employee stories. Doing this helps showcase where their branding meets their EVP.
On their LinkedIn, they share stories that follow their values. Here’s one example of their company-wide event #SmartianShutdown.
Their employees also post content about the company, acting as ambassadors for it. Of course, as a software company that specializes in recruitment, it’s no wonder SmartRecruiters’ employer branding is strong.
13. Chipotle
Chipotle Mexican Grill is a restaurant chain with its headquarters in California, which is continuously expanding its business and attracting new candidates.
What we like about Chipotle’s employer branding
From an employer branding standpoint, Chipotle focuses on employee benefits, promotions, and inclusion.
The restaurant chain is a great example of employer branding meeting the EVP. Their consistency shows us that they deliver what they promise.
For example, on Chipotle’s Instagram page People of Chipotle, they share employee promotions and career progression along with celebrating the team’s work. This is not any empty messaging – in fact, more than 70% of the company’s general managers are the result of internal promotions.
One of Chipotle’s main forms of employer branding is their careers page, which provides information about compensation, benefits, and values in a transparent way.
In terms of benefits, the company enhanced their parental leave program, added mental health programs to its benefits, and has plenty of opportunities for employee education and development.
Key takeaways
With these 13 great examples of employer branding, there are a few great takeaways for your employer brand:
- Blend how, where, and what you share with candidates. Think of a mix of videos, photos, text, and personal stories.
- Meet your candidates where they are. With many young people applying at Teach for America, their usage of Instagram and TikTok is crucial to reaching their target audience.
- Consistency is key. Having a consistent employer brand will not only help candidates trust you as an organization, but it will also become easy to recognize what organization it is simply by the content that’s shared.
Job seekers are looking at a company’s culture almost just as much as the benefits provided. To ensure a competitive advantage and win over job-seekers, it’s time to focus on your employer branding.
FAQ
A multinational electronics and electrical equipment company, Brother International, was able to increase completed applications by 140% and the number of job candidates by 40%, as well as improve other related metrics. These accomplishments came only weeks after launching their new employer brand on socials as well as their career site.
Some key elements of successful employer branding include employee testimonials, day-in-the-life videos, clear values and representation of the culture, employee-generated content, and anything that you consider relevant to your potential candidates.
Creating an employer brand starts with identifying what you want your brand to be and who your audience is. After answering these questions, you will have a better idea of what types of employer brand content are needed and what channels are best for your organization.
Some types of content you can consider are social media posts, short videos, and careers page content. Popular employer branding channels that you can use to promote your employer brand are Instagram, Linkedin, but also your careers site.
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